YouTube Advertising Sequence for the Largest Aftermarket Auto Parts Store in Canada
These videos for TDot Performance were created specifically for a YouTube advertising sequence so that if a person watches video (A) they would be shown video (B) and then (C) in that order.
Tease, Amplify, Echo has been a proven sequence to produce high conversion rates. The first TDot video was created to introduce the brand and its benefits. The second video is slightly longer since the consumer has shown interest. We allowed a customer testimonial to be the amplifier to build credibility. Finally, the Echo is a quick recap of what the consumer has already seen to close the deal. We chose user-generated content here to provide authenticity.