The designer’s story of how Aerloom; the first of its kind baby carrier, was dreamt up and created.
Ergobaby came to us, very excited about their new product. The very first baby carrier to be made using Formaknit technology. They wanted to tell the consumer about all that went on behind the scenes to make this idea a reality.
From storyboarding, filming, and editing, we did it all. Rodney, one of the designers lives in Hawaii, so we partnered with an excellent local film company, Pacific Story Tellers, to share his side of the story. The Ergobaby team provided the beautiful baby b-roll shots.
The final outcome, this Aerloom: Behind the Design film. We also created three other versions to be used for YouTube advertising.